"Chiquititas The Musical" In Theatre Grand Rex - 1999

 

On August 7, 1995, Chiquititas debuted on Telefe. It was aired weekdays at 6 PM, the same time-slot as Jugate Conmigo a few years before and soon became the leader on its time-slot among young viewers.

The show had musical elements and every year it spawned an album with about 10 new songs. The albums became huge successes and were often the best-selling album of the year in the country, with the 1998 CD being one of the top-selling Sony Music Argentina albums ever. All songs were composed by Cris Morena, who was also the mastermind behind the show, with her songwriting partner Carlos Nilson.

The complete cast of the show would also do a huge Broadway style musical at Argentina's biggest theatre, Teatro Gran Rex during the Winter Vacations (which happened in July in Argentina). Each year, a new musical was made with the latest technologies and with budgets of over 1 million dollars. The first live presentation was done in 1996 and, after being a huge success, it became a yearly event, happening from June to September, with daily concerts in the month of July (winter vacations). Chiquititas sold over one million tickets and held the record of being the highest-grossing live franchise ever in Argentina.

Chiquititas was also the first franchise in Argentina's television with the show originating over 400 licensed products, live musicals, CDs and a monthly magazine.